The Breakout Sessions

Get a sense of your career direction by attending the three breakout sessions. Talk to the professionals who work in each of the areas to find out if Agency Management, Creative, Marketing, Media, or Public Relations is right for you.

With five sessions to choose from, you’re certain to find one that interests you.

Creative Who creates the ideas for print ads, TV, the web and radio commercials then makes it all happen? A team of art directors, copywriters, web designers and production people. That team then chooses photographers, illustrators, film and video directors and musicians to execute the final concept approved by the client. But how do you land a creative job? You’ll need a portfolio that gets a potential employer’s attention. Learn from this creative team how to create a portfolio that will be head and shoulders above the rest.

Media The copy is written and the creative complete. Now what? Meet the media people who aid advertisers in getting their persuasive and informative images to reach their target market. Is it radio, cable, television, outdoor, newspapers and magazines? And what’s the impact of the Internet on the media mix? Learn from this savvy group of planners, buyers and sales professionals who work with both ad agencies and clients to get the message heard in the marketplace.

Marketing Have you heard the famous cliché, “No one plans to fail; they just fail to plan?” All products and services that make it to the marketplace have a beginning. If you want to be a part of things at the start, then attend our marketing session. Meet with pros on the agency and client side to find out the “ins” and “outs” of market
planning. Learn how market research influences brand positioning and promotional strategies as well as the media mix used to reach the target market. Come see where you fit in.

Agency Management Do you get a lift from being in the center of it all? Are you a good communicator? Do you enjoy presenting? Does getting involved in every aspect of a project from coordinating activities to working with the creative and product team to make it all come together excite you? If so, then account management may be your career calling. Agency account managers are the intermediaries between the client and various departments within the agency. Of all the agency staff members, they have the most contact with the clients. They interact with marketing people, creative people, media planners and others to see that all the client’s needs are met and marketing campaigns are launched on time and within budget.

Public Relations Getting the word out is what public relations is all about. It’s publicizing, not advertising, a product or service through the news media. It takes high energy, good writing and communication skills and the ability to network with news media to get your message out there. Meet with professionals from corporations and public relations firms whose sole job is to write, produce and distribute press releases and organize special events to attract positive media attention. You must be able to interact with clients, news people and the general public. You’ll also learn how public relations is key in the marketing mix to sell a client’s product or service.